Last updated: 16 October 2026
We collect only what we need to run your Swytch numbers, bill you, keep the network safe and meet our legal duties as a UK telecoms provider. We never sell your data.
The full policy follows below, including our Cookie Policy.
Swytch Mobile Ltd ("Swytch", "we", "us") provides UK mobile and landline numbers that run on your existing phone, plus the apps and online dashboard used to manage them.
We have not appointed a Data Protection Officer, as UK GDPR does not require one for our activities. All privacy questions and requests go to privacy@swytch.com. We acknowledge valid requests within 5 business days and respond in full within one month.
Whether we act as controller or processor depends on who signed up.
This policy also covers people who contact us, visit our website or interact with our marketing without being customers.
| Category | Examples | Where it comes from |
|---|---|---|
| Contact and identity | Name, email, phone numbers, billing address, company name, job title | You, your employer, or the account admin |
| Account | Username, account identifiers, credentials, preferences, support history | You, when you register and use the service |
| Payment and billing | Card details (held by our payment providers, not us), invoices, subscription status | You, Stripe, Paddle |
| Communications data | Numbers called and texted, date, time and duration, routing and network data | Generated by our network and telecom partners |
| SMS content | Message text, only where technically necessary or legally required | Generated when you send or receive texts |
| Contacts | Contact book entries you choose to sync to the app | You |
| Device and technical | IP address, device type and identifiers, OS, app version, crash reports, login data | Your device, our apps and website |
| Usage and marketing | Pages visited, features used, ad interactions, marketing preferences | Cookies and analytics tools (see Cookies) |
| Fraud and security | Risk scores, verification checks, security logs | Our systems and payment providers |
We do not access the content of your calls. We do not knowingly collect special category data such as health, religion or ethnicity.
| Purpose | Legal basis |
|---|---|
| Creating your account, providing numbers, connecting calls and texts | Contract |
| Billing, collecting payment, keeping financial records | Contract; legal obligation |
| Customer support and service messages (outages, maintenance, account changes) | Contract; legitimate interests |
| Verifying customers, detecting and preventing fraud and abuse | Legitimate interests; legal obligation |
| Securing our network, apps and systems | Legitimate interests |
| Retaining and disclosing communications data to authorities when lawfully required | Legal obligation |
| Improving our services through analytics and usage analysis | Legitimate interests; consent for non-essential cookies |
| Marketing to existing customers about similar services | Legitimate interests (soft opt-in under PECR), with opt-out at any time |
| Marketing to prospects, and advertising cookies | Consent |
Where we rely on legitimate interests, we have checked that our interests are not overridden by your rights. Where we rely on consent, you can withdraw it at any time.
We use automated systems for fraud detection, usage analysis, network routing and processing communications metadata. This can involve profiling usage patterns, for example to spot unusual call volumes or payment risk.
Some of these checks can lead to decisions with a significant effect on you, such as suspending an account or blocking a payment. Where that happens, you have the right to:
Email privacy@swytch.com to request a review. If you use Swytch through a company account, we will give your employer the information it needs to handle your request.
We never sell your data or share it with third parties for their own advertising. We share it only with the providers below, each bound by data protection obligations, and only for the purposes described.
| Purpose | Providers |
|---|---|
| Cloud hosting and infrastructure | Amazon Web Services (AWS) |
| Network security and content delivery | Cloudflare |
| Website hosting | Webflow |
| Payments, subscriptions and fraud checks | Stripe, Paddle |
| Telecommunications networks | Ziron (TelcoSwitch Group), Tango Networks UK, X-Mobility, Hutchison 3G UK (Three) |
| Transactional email | SMTP.com |
| Customer support | Help Scout |
| Website and app analytics | Google Analytics, Google Tag Manager, Hotjar, Firebase Analytics, Firebase Crashlytics |
| Advertising measurement | Meta (Facebook) Pixel, LinkedIn Insight Tag |
| Cookie consent | CookieScript |
We may also share data with:
An up-to-date list of providers is available from privacy@swytch.com.
Some of our providers process data outside the UK and European Economic Area, mainly in the United States. When that happens, we protect your data with one of these safeguards:
You can ask for details of the safeguard used for a specific provider at privacy@swytch.com.
| Data | How long |
|---|---|
| Account and service data | While your account is active |
| Contact, identity, billing and transaction records | 6 years after you stop being a customer (tax and accounting law) |
| Communications data | As required by telecoms law, including the Data Retention and Acquisition Regulations 2018 and any lawful notice under the Investigatory Powers Act 2016 |
| Data needed for fraud prevention, security or disputes | As long as reasonably necessary for that purpose |
| Other data after account closure or a valid deletion request | Deleted or anonymised within 30 days |
| Backups | Overwritten within 90 days of deletion from live systems |
We may keep anonymised data, which no longer identifies you, indefinitely for statistics and research.
Our services run on Amazon Web Services, which holds ISO 27001 and SOC 2 certifications. Our main safeguards are:
If a personal data breach is likely to put your rights at risk, we will notify the ICO within the deadlines required by law and tell you without undue delay where the law requires it. Please keep your own password safe and don't share it.
Under UK GDPR you have the right to:
To use any of these rights, email privacy@swytch.com. Requests are free. We may ask you to confirm your identity, and may refuse or charge a reasonable fee for requests that are clearly unfounded or excessive. We reply within one month, extendable by two months for complex requests. Some rights are limited by law, for example where we must keep billing or communications records.
If you're unhappy with how we've handled your data, please contact us first. You can also complain to the Information Commissioner's Office at ico.org.uk, or to the data protection authority where you live or work.
Cookies are small files stored on your device. Strictly necessary cookies keep the site and dashboard working and don't need consent. All other cookies are off until you accept them in our cookie banner, managed by CookieScript. To change your choice later, clear the cookies for swytch.com in your browser settings and the cookie banner will appear again on your next visit. You can also block or delete cookies through your browser at any time.
| Cookie | Provider | Purpose | Type | Lifetime |
|---|---|---|---|---|
| CookieScriptConsent | CookieScript | Remembers your cookie choices | Strictly necessary | 13 months |
| _cfuvid | Cloudflare | Security and keeping your browsing session consistent | Functional | Session |
| _ga | Google Analytics | Distinguishes unique visitors | Analytics | 13 months |
| _ga_7W62L6FLVX | Google Analytics | Keeps track of your visit session | Analytics | 13 months |
Our support chat widget (Help Scout) also stores one setting in your browser's local storage, which is not a cookie, to remember whether its welcome animation has been shown.
Our mobile apps use Firebase Analytics and Crashlytics to measure usage and diagnose crashes. You can limit ad tracking in your phone's settings.
If you're a customer, we may email you about similar Swytch services and offers. If you're not a customer, we only send marketing with your consent. Every marketing message has an unsubscribe link, or you can email privacy@swytch.com. Opting out doesn't affect service messages about your account.
Our services are not intended for anyone under 18, and we don't knowingly collect their data. If you believe a child has given us personal data, contact privacy@swytch.com and we'll delete it.
We may update this policy when our services or the law change. We'll post the new version here with its date, and tell customers by email about significant changes.